The Vacation Rental Owner’s Rules of Engagement for Twitter

Every single social media channel has a certain etiquette that needs to be followed. Twitter is no exception. When used properly, Twitter is direct marketing at its purest. Responding to someone’s tweet is basically talking directly to that person.

In my post about using Twitter as a listening platform, I compared Twitter to a big party where there are a bunch of conversations going on. In the post, I suggest that if you’re at a real party and you overhear a conversation where some folks are talking about vacationing in the town where your VR is located, you’d likely insert yourself into the conversation.

Let’s stay with the party scenario. And let’s say you own a chalet near Okemo Mountain in Vermont… You’re at the party getting your groove on, when you hear a group of folks nearby talking about a ski vacation at Okemo.

How are you going to chime in? Are you going to rudely force your way in to the conversation and say, “Hey, when are you going to Okemo? I have a chalet up there, you should rent it!”

I hope not.

You’ll probably listen and wait for the right opportunity to chime in. Let’s say the group is talking about breakfast joints in Okemo. And you know the Waffle Cabin is a hot spot to grab breakfast, so you lean in to the conversation and say, “I heard you all talking about breakfast near Okemo…. did you ever try The Waffle Cabin?”

Boom! You’re in.

Whether they know about The Waffle Cabin or not, you’re going to get welcomed in to the conversation because you’ve either established commonality or have piqued their interests with some new insider info.

This exact same strategy applies to Twitter. If you know how to tactfully join a conversation in person, you can do it on Twitter.

Here’s an example. I just searched Twitter for the word Okemo and this is one of the first Tweets that came up:



This Tweet is from a snowboarder starting his morning at Okemo. This is a perfect opportunity for you to engage someone who enjoys the area where your VR is located.

Based on what I just told you, let’s look at how you should reply.

The wrong way – the hard sale: “Next time you go to Okemo, you should rent my place –”

The right way – share experience: “Nice! I was up there last week. Conditions were awesome. Enjoy! #Okemo #snowboarding”

It’s really just that simple. This person will appreciate the fact you shared in his experience. Will this convert to a rental? Depending how the next series of Tweets go, it might.

NOTE… If a person does start Tweeting back to you, you should follow them. This way, you can keep an eye on their Tweets on your homepage and chime in when they talk about your VR area. This will keep you top of mind.

In my next post, we’ll talk about choosing your avatar and username. Choosing these things carefully will improve your ability to use Twitter effectively.

Special limited time offer for blog readers!
Get 30 days of free listings on Get it by subscribing to the newsletter.

We'll never spam you. Promise.


  1. Paola Gheis Paola Gheis
    March 12, 2014    

    great article, thanks Kevin!

    • March 12, 2014    

      Glad you enjoyed it, Paola. Happy Tweeting!

  2. Joe Gatto Joe Gatto
    March 26, 2014    

    I’ve never actually used Twitter to communicate with anyone I know (or anyone at all). So, to reply, you just click reply and then a conversation begins under that post? When you say…If a person does start Tweeting back to you. Does that mean that their Tweets show up on my feed? I’ve never actually paid any attention to the feed because it is all just inane sound bursts. To communicate with a real person is there a private message feature or does it all go on the main page?

    • March 26, 2014    

      Hi Joe. Yes… when you find a Tweet you want to reply to, there’s a button to reply (i think on mobile apps, it’s a backwards pointing rounded arrow). This will open a new Tweet with the person’s @username at the beginning. Type in your message here. When you send it, the message will go back to the person with a notification that you (Joe) replied to one of their Tweets.

      If they Tweet back to you, the Tweet will only show up on your feed if you follow that person. If you don’t follow them, you’ll still get a notification under the notification tab that the person replied or mentioned you.

      You are right in that your feed can get overwhelming. I never pay much attention to it myself. I may quickly look at the first dozen or so tweets and if I see something from someone I follow, I may send out compliments . For example one guy I follow is getting ready to rent a new villa he just bought in Bali. He Tweeted a pic of an incredible pool, so I just replied back to it and told him it was stunning (because it was!)

      And yes… there is a private message tool on Twitter. I only use this when I want to talk to people about stuff I don’t want the world to see. You can access it in the upper right on the desktop Twitter app – it’s an envelope/speech bubble icon. On the iPhone app, the icon is along the bottom.

      Tell ya what, if you want to try out any of these features, give me a follow on twitter— and I’d be happy to practice with ya! Look me up and send me a Tweet!

No Pings Yet

  1. – Vacation Rental Owners are Using Twitter the Wrong Way on March 6, 2014 at 4:35 pm
  2. – Tips for Vacation Rental Owners on Selecting a Twitter Profile Picture on March 14, 2014 at 5:01 pm

Leave a Reply

Your email address will not be published. Required fields are marked *

Special limited time offer for blog readers!
Get 30 days of free listings on Get it by subscribing to the newsletter.

We'll never spam you. Promise.